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Kalinangan Refereed Journal

Volume no. 28 | 2020/11
Issue no. 1


Title
SOCIAL MEDIA PRACTICES: EXTENT OF RESPONSIBLE UTILIZATION
Author
Santillana, Priscilla Mizpah P., Ph.D.; Delgado, Mary Grace V., MAED; Reyes, Merecedita S., MAED; and Untalan, Elsie B., DBM
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Abstract
This research described the social media utilization of the youth as represented by Senior High School graduates who were first year College students when this study was conducted. It specifically determined the profile of the respondents, extent of responsible utilization of social media, and the relationship between the profile, preparation for and responsible utilization. Three hundred fifty students from public and private senior high schools were randomly chosen to participate in the study. The researchers utilized weighted mean and Pearson’s r in the treatment and analysis of data. Findings revealed that, to a great extent, respondents practice the responsible use of social media in terms of handling social media content, practicing self-regulation, and risk consideration. As regards correlation, it was found out that age has an effect to self-regulation; the number of social networking sites has a relation to the influences considered, handling social media content, self-regulation and risk consideration. On the other hand, the hours spent by the respondents in social networking sites (SNS) daily has an effect to their handling of social media content. In conclusion, the respondents exhibit responsible utilization of social media to a great extent.
Keywords
Batangas, communication, correlational study, media content, new media, Philippines, responsible utilization, risk consideration, self-regulation, social media, social networking sites
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