| A COMPARATIVE STUDY OF ONLINE AND OFFLINE PURCHASING AMONG SELECTED BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION STUDENTS AT THE UNIVERSITY OF BATANGAS |
| Author |
| Kimberly A.Bacolod, Maika Angela U.Balmes, Kurt Russell B.Isaac, and Clarissa O.Paña |
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| Abstract |
| Customers at present are caught up in the fast evolving era of technology which affects their purchasing whether it is traditional buying and selling or through the use of devices. This study aimed to know which one between online and offline purchasing is more preferred by the students. The data gathered from 225 students in the University of Batangas College of Business and Accountancy, were analyzed and interpreted using frequency and percentage method, weighted mean, Chi-Square Test, and T-test. Based on the gathered data, it was found out that most of the respondents have the allowance of P2,001-5,000 a week are between the ages of 20-23 years old, and that most of them are females. The perception about purchasing online had the verbal interpretation of Disagree in terms of quality and value; while they Agree on terms of risk, brand and perceived price while purchasing offline, it has verbally interpretation of slightly agree in terms of quality, value, brand and perceived price and in terms of risk. The study revealed that there is a significant difference on the students’ perception about online and online purchasing in terms of quality, value, brand, risk and price. The researchers recommend ways on how the sellers, whether operating in online only, offline only and both platforms, find better solutions to provide satisfaction to their customers and ways on how the buyers should act while they are purchasing products. |
| Keywords |
| brand,offline purchasing, online purchasing,perceived price, quality, risk, value |
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