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Volume no. 1 | 2011/08/25
Issue no. 1


Title
The Effect of Community Public Relations on the Overall Marketing Strategy and Image of Family Restaurants in Batangas City
Author
Eric F. Bragas, Kenneth B. Florendo, Rick Jason H. Prepose
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Abstract
ABSTRACT This study analyzes the effects of the community public relations on the overall marketing strategy and image of the restaurants in Batangas City. It also tackled on the involvement of the community in dealing with the public images of the family-owned restaurant.
Keywords
Community, Family restaurant, Image, Marketing strategy, Public relations.
References
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