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Volume no. 3 | 2018/4/2
Issue no. 3


Title
A PROPOSED TOURISM DEVELOPMENT PLAN FOR THE MUNICIPALITY OF LOBO, BATANGAS
Author
Pia Camille B. De Los Reyes Ma. Era Aiah C. Talaba Rachelle Ann M. Silang Jessabelle B. De Grano
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Abstract
ABSTRACT The study aims to assess proposed sustainable tourism development program for the municipality of Lobo, Batangas. It determines the profile of the respondents, the Tourist destinations renowned to the residents of Lobo, Batangas, possible effects of tourism development in Lobo and its potentiality to be regarded as tourist destinations, the factors analyses of the identified tourist destinations, and the proposed marketing activities for the promotion of Lobo, Batangas as tourist destinations. The study used the descriptive type of research design in analyzing and interpreting the data gathered through the aid of questionnaire. Related literature and other data were derived from books and unpublished materials. Based on the results of the summary of the findings, it is therefore concluded that the majority of the respondents were 26 to 30 years of age, males, single, college student, government employee, and 26 to 30 years living in Lobo, Batangas, that the top three renowned tourism sites in Lobo, Batangas are Malabrigo Light House in Barangay Malabrigo, Jaybanga Rice Terraces in Barangay Jaybanga, and Ulupong falls in Barangay Sawang, in terms of lifestyle, the local residents of Lobo will adapt with the progress in the town which will cost development of tourism in Lobo, Batangas, the respondents of Lobo agreed that the strengths of the renowned tourist attractions include exhibitions and festivals, sports events, man-made infrastructure and souvenir products, and The respondents agreed to the proposed activities for tourism development in the town such as emerging of facilities of travel and other tourism related infrastructure like hotels and other resort.
Keywords
Tourism, activities, development
References
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