| A. Published Materials
Allen, Chris T., O‟Guinn, Thomas C., Semenik, Richard J.Advertising and Integrated Brand Promotion.Australia: Thomson.2006.
Ball, S., Davies J., David, M. and Reay, D.Classification and
Judgement‟ in M. Tight (ed) The Routledge Reader in Higher Education.Routledge Falmer:New York.2004
Baran, Stanley J.Introduction to Mass Communication 5th Edition.McGraw-Hill Companies Inc.:New York.2009
Baran, Stanley J. and Davis, Dennis K.Mass Communication Theory 5th Ed.Wordsworth Publication, Inc.:USA.2009
Black, Jay et.al.Introduction to Media Communication 4th Edition.Brown and Benchmark Publishers: USA.1995
De Mooij, Marieke.Global Marketing and Advertising, 3rd Edition.SAGE Publication, Inc.:USA.2009
Dominick, Joseph R.The Dynamics of Mass Communication 6th Edition.McGraw-Hill Companies, Inc.:New York.1999
Golding, Peter and de Bens, Els.Communication Theory and Research.SAGE Publications Ltd.: India.2005
Hackley, Chris.Advertising and Promotion 2nd Edition.SAGE Publication, LTD:Great Britain.2010
Holmes, David.Communication Theory (Media, Technology and Society).SAGE Publications Ltd.:Great Britain.2005
Mortinho, Luiz et.al.Strategic Marketing Management.Cengage EMEA Publishing House: UK.2010
Mullins, John and Walker Orville.Marketing Management.McGraw- Hill Companies, Inc.:New York.2010
Pine J. and Gilmore J.The experience Economy.Harvard University press:Cambridge, MA.1999
Powell, Helen et.al.The Advertising Handbook 3rd Edition.Florence Production Ltd:Great Britain.2009
Vivian, John.The Media of Mass Communication 4th Ed.Viacom Company: Massachussets.1997
Wilson, James R. and Wilson Roy S.Mass Media Culture: An Introduction 5th Edition.McGraw-Hill Companies Inc.:New York.2001
Wood, Julia T.Communication in Our Lives 5th Ed.Wardsworth Publication, Inc.:USA.2009
B. Journals
Ayanwale, Adeolu, Taiwo alimi and Matthew A. Ayanbimipe. “The
Influence of Advertising on Consumer Brand Preference” Journal of Social Science; January 2005.
Morden, A. R., “Elements of Marketing”. London: D.P. Publication Ltd.1991
Kotler, P., “Marketing Management: Analysis, Planning and Control”, New Jersey: Pretice Hall, 1998.
C. Unpublished Materials
Abbrientos, et.al.“Social Impact of Television Advertisement to the Mass Communication Students of University of Batangas, AY 2007-2008”.Unpublished Undergraduate Thesis.University of Batangas.March 2008.
Ambida, et.al.“The Effects of Marketing Strategies Employed by Telecommunication Companies in Batangas Province to the customers‟ preferences.Unpublished Undergraduate Thesis.University of Batangas.February 2006.
Balita, et.al.“An Analysis of the Advertising Campaign Being Used By Different Diving Resorts in Batangas Province”.Unpublished Undergraduate Thesis.University of Batangas.March 2001.
Benamer, et.al.“The Effects of Promotional Aspects and Regulatory Influences to the Profitability Food Chain Business
Establishments in Three Major Cities of Batangas Province”.Unpublished Undergraduate Thesis.University of Batangas.February 2009.
Bulanhagui, et.al.“The Effects of Computer Technological
Advancement to the Fraud Prevention Techniques Employed by Banks in Batangas City.Unpublished Undergraduate Thesis.University of Batangas.March 2003.
Caraan, et.al.“The Significance of Advertisements and Innovated
Services Adopted by Globe Wireless Division in Lipa City”.Unpublished Undergraduate Thesis.University of Batangas.March 2005.
Claus, et.al.“The Impact of UB TV Commercials on the Tertiary
School Preference of Selected Incoming Freshmen College Students in Batangas”.Unpublished Undergraduate Thesis.University of Batangas.March 2011.
Cuerdo, et.al.“The significance of School TV Advertisements to the Upcoming College Students in Batangas City”.Unpublished Undergraduate Thesis.University of Batangas.January 2009.
Encarnacion, et.al.“Radio Advertising in Two Local FM Stations in Batangas City: An Assessment”.Unpublished Undergraduate Thesis.University of Batangas.March 2007.
D. Electronic References
Media Awareness Network (http://www.media- awareness.ca/english/resources/educational/handouts/ advertising_marketing/common_ad_strats.cfm)
Working Overseas (http://www.workingoverseas.com/college-site-access- marketing)
Brand Channel (http://www.brandchannel.com/brand_speak.asp?bs_id=15)
Meuse Marketing Communication (http://meuse.com/mmc/types.htm)
Leads Leap (http://www.leadsleap.com/blog/5-types-of-advertising- techniques-online/)
Nota Bene Consulting (http://www.notabenemarketing.com/advertising- expensive)
Article Bliss (http://www.articlebliss.com/Art/341115/54/The-Importance-of- TV-Advertising.html |