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Adhika Refereed Journal

Volume no. 2 | 2016
Issue no. 1


Title
The Effectiveness of MTRCB Infomercial in Strengthening Parental Guidance Campaign
Author
Donalyn M. Capanay Princess Mae M. Castor
Views: 350 Cited: 1
Downloads: 1
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Abstract
This study focused on the effectiveness of MTRCB infomercial in strengthening parental guidance campaign. The researchers chose the topic because they wanted to assess how effective the MTRCB Infomercial Campaigns are since MTRCB’s new infomercial, aimed to strengthen media regulation. The main objective of the study was to determine whether the new infomercial is able to achieve its objective.
Keywords
Mass Media, Movie and Television Review and Classification Board (MTRCB), Infomercial and Parental Guidance
References
BOOKS Baran, Stanley J. and Davis, Dennis K. “Mass Communication Theory”, 2000 Sparks, Glenn G. “ Media Effects Research”, 2002 Turow, Joseph, “Media Today: An Introduction to Mass Communication”, 2000 ONLINE SOURCES http://kidshealth.org/parent/positive/family/tv_affects_child.html# http://www.healthychildren.org/English/family-life/Media/Pages/TV-Ratings-A- Guide-for-Parents Presidential decree no. 1986, Creating the movie and television review and classification board from www. mtrcb.gov.ph UNPUBLISHED THESES Atienza, Lilian C., Mendoza, Lizbeth A., Pilac, Maribel M. “Influence of Anime Shows to the High School Student Subjected to Guidance Counseling”, 2008 Banaag, Mary Rose Trina A and Isoreta, Valerie G. “The Effects of Selected Television Shows Depicting Violence on the High School Students of University of Batangas”, 2008 Eje, Rene Raphael B. and Macalindol, Mowem M., “Ethical Abuses of Mass Media” March 2008 Hernandez, Lei Lanie A. and Mendoza, Rosalyn A. Role in Peace Building”, 2008 “Mass Media Salazar, Hendrickson M. and Maristela Kea Nicole Eliz S. “Appreciation and Influence of Selected Animated Shows: Basis for Proposed Measures for Responsible TV Viewership”, March 2008