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Adhika Refereed Journal

Volume no. 3 | 2016
Issue no. 1


Title
UTILIZATION OF SOCIAL MEDIA AS AN ELECTION CAMPAIGN STRATEGY IN BATANGAS CITY
Author
Jhona G. De Torres Jeanette E. Faltado Caezar Noel P. Perez Bachelor of Arts in Political Science
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Abstract
This study focused on the utilization of social media as an election campaign strategy in Batangas City. The researchers chose the topic because they wanted to assess how useful social media is in campaigning for election. The main objective of the study was to determine whether social media is useful for election campaign in addition to other campaign strategies. The research was done employing the descriptive method with the use of questionnaire as the main instrument for data gathering
Keywords
n/a
References
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