One of the most crucial aspects of launching a business is defining and developing a competitive advantage over competitors. This step can be demanding for newly emerging enterprises since they will confront more challenges that are to be anticipated if they are unfamiliar with the industry's flow. This study sought to explore the relationship between the Marketing Mix and its competitive advantage for new businesses in Batangas City. It aimed to understand the effective use of the Marketing Mix 4Ps, or the Product, Price, Place, and Promotion, and its influence on business operations and products to aid entrepreneurs in enhancing their businesses. Furthermore, a correlational research design was used in this study. The research study was limited to forty (40) business owners with a maximum of one year in the sector - selected through simple random sampling. Online survey questionnaires distributed via Google Forms and assessed using the Likert Scale were used in this study as the primary data collection tool. The statistical methods used to interpret the collected data were weighted mean, composite mean, Pearson's r, and t-test. According to the data analysis, the results revealed that there is a relationship between the implementation of the Marketing mix and its impact on the competitiveness of the business venture. Through this study, the researchers contribute to the debate on creating competitive advantage through the proper implementation of the Marketing Mix. Moreover, guidance for new business owners or aspiring entrepreneurs is offered through the research's final output, an interactive website called "Start-Up," that explores the appropriate usage of the Marketing Mix in attaining competitiveness of the business venture. |
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