| One of the most crucial aspects of launching a business is defining and developing a competitive advantage over competitors. This step can be demanding for newly emerging enterprises since they will confront more challenges that are to be anticipated if they are unfamiliar with the industry's flow. This study sought to explore the relationship between the Marketing Mix and its competitive advantage for new businesses in Batangas City. It aimed to understand the effective use of the Marketing Mix 4Ps, or the Product, Price, Place, and Promotion, and its influence on business operations and products to aid entrepreneurs in enhancing their businesses. Furthermore, a correlational research design was used in this study. The research study was limited to forty (40) business owners with a maximum of one year in the sector - selected through simple random sampling. Online survey questionnaires distributed via Google Forms and assessed using the Likert Scale were used in this study as the primary data collection tool. The statistical methods used to interpret the collected data were weighted mean, composite mean, Pearson's r, and t-test. According to the data analysis, the results revealed that there is a relationship between the implementation of the Marketing mix and its impact on the competitiveness of the business venture. Through this study, the researchers contribute to the debate on creating competitive advantage through the proper implementation of the Marketing Mix. Moreover, guidance for new business owners or aspiring entrepreneurs is offered through the research's final output, an interactive website called "Start-Up," that explores the appropriate usage of the Marketing Mix in attaining competitiveness of the business venture. |
4Ps. (2021). https://www.investopedia.com/terms/f/four-ps.asp
Acutt, M. (2020). Marketing Mix – Promotion (Promotional Strategy). https://marketingmix.co.uk/promotion/
Akpoyomare, O. B., Adeosun, L. P. K., & Ganiyu, R. A. (2012). The influence of product attributes on consumer purchase decision in the Nigerian food and beverages industry: A study of Lagos Metropolis. American Journal of Business and Management, 1(4), 196-201. http://www.worldscholars.org/index.php/ajbm/article/view/ajbm1237
Al Badi, K. S. (2018). The Impact of Marketing Mix on the Competitive Advantage of the SME Sector in the Al Buraimi Governorate in Oman. https://journals.sagepub.com/doi/full/10.1177/2158244018800838
Amanah, D., Hurriyati, R., Gaffar, V., Layla, A. A., & Harahap, D. A. (2018). Effect of Price and Product Completeness to Consumer Purchase Decision at Tokopedia. com. In Proceedings of the 2nd Global Conference on Business, Management and Entrepreneurship 2017 (Vol. 1, pp. 34-37). https://www.researchgate.net/publication/329499480_Effect_of_Price_and_Product_Completeness_to_Consumer_Purchase_Decision_at_Tokopediacom
Aremu, M. A. & Bamiduro, J. A. (2012). Marketing Mix Practice as a Determinant of Entrepreneurial Business Performance. https://www.researchgate.net/publication/315067943_Marketing_Mix_Practice_as_a_Det erminant_of_Entrepreneurial_Business_Performance
Ata, K. M., Abbas, S. A., & Saud, Z. Y. (2015). The Marketing Mix and its Impact on the Achievement of Competitive Advantage an Empirical Study for Future Dairy Factory in Abu Ghraib. https://www.iasj.net/iasj/article/110040
Bhandari, P. (2021). An Introduction to Correlational Research. https://www.scribbr.com/methodology/correlational-research/
Bismala, L., & Handayani, S. (2017). The Study of Small and Medium Enterprise Marketing Mix as an Effort to Increase a Competitive Advantage. Page 132-142. https://journals.sagepub.com/doi/full/10.1177/2158244018800838
Brei, Camargo & Engels. (2011). The Influence of Adaptation and Standardization of the Marketing Mix on Performance: A Meta-Analysis. https://doi.org/10.1590/S1807-76922011000300004
Business. (2021). https://www.investopedia.com/terms/b/business.asp
Competitive Advantage. (2021). https://www.investopedia.com/terms/c/competitive_advantage.asp
Chumaidiyah, E. (2014). The Marketing Mix Strategy in Influence to the Competitive Advantage. http://ieomsociety.org/ieom2014/pdfs/176.pdf
Doyle, P. (2012). Managing the marketing mix. In The marketing book (pp. 319-345). Routledge.
Hayes, A. (2022). T-Test. https://www.investopedia.com/terms/t/t-test.asp
Hill, W. (2016). Importance of Marketing Mix in your Marketing Strategy – Part 1. https://www.linkedin.com/pulse/importance-marketing-mix-your-strategy-part-1-warren-a-hill/
Ibidunni, O.S. (2011). Marketing Mix as Tools for Achieving Competitive Advantage in Nigerian Market Place: Multi-National and Indigenous Companies in Perspective. https://www.semanticscholar.org/paper/Marketing-Mix-as-Tools-for-Achieving-Competitive-in-Ibidunni/fb38a6d3528af1de3882cd89c61eb05d0e51a6d1
Interactive Website. (2012). https://www.easytechjunkie.com/what-is-an- interactive-website.htm
Išoraitė, M. (2016). Marketing mix theoretical aspects. International Journal of Research-Granthaalayah, 4(6), 25-37. https://doi.org/10.29121/granthaalayah.v4.i6.2016.2633
Khan, M. T. (2014). The concept of ‘marketing mix' and its elements (a conceptual review paper). International journal of information, business, and management, 6(2), 95. https://www.academia.edu/34440975/28.PDF
Laskowski, N. (2018). Competitive Advantage. https://searchcio.techtarget.com/definition/competitive-advantage
Luenendonk, M. (2019). Marketing Mix: Promotion in Four P’s. https://www.cleverism.com/promotion-four-ps-marketing-mix/
Marketing Mix. (2020). https://www.investopedia.com/terms/m/marketing-mix.asp
Marketing Theories – The Marketing Mix – From 4 Ps to 7 Ps. (n.d.).
https://www.professionalacademy.com/blogs/marketing-theories-the-marketing-mix-from-4-ps-to-7-ps/
Marketing Theories – Swot Analysis. (n.d.). https://www.professionalacademy.com/blogs/marketing-theories-swot-analysis/
Nakhleh, H. M. (2012). The relationship between customer relationship marketing tactics, relationship quality, and customer’s loyalty in mobile communication industry. Academic research international, 3(2), 538. http://www.savap.org.pk/journals/ARInt./Vol.3(2)/2012(3.2-67).pdf
Pathak, R. (2021). The 4Ps of Marketing: Product, Price, Place, and Promotion. https://www.analyticssteps.com/blogs/4ps-marketing-product-price-place-and-promotion
Pearson correlation coefficient: Introduction, formula, calculation, and examples. (n.d.). https://www.questionpro.com/blog/pearson-correlation-coefficient/
Place. (2020). https://www.thebalancesmb.com/what-is-a-marketing-mix-2295520
Price. (2015). https://marketing-insider.eu/what-is-a-price/
Product. (2021). https://www.investopedia.com/terms/f/four-ps.asp
Promotion. (2019). https://tweakyourbiz.com/business/marketing-strategy/what-is-promotion
Salehi, F., Abdollahbeigi, B., Langroudi, A. C., & Salehi, F. (2012). The Impact of Website Information Convenience on E-commerce Success of Companies. Procedia - Social and Behavioral Sciences. 57. 381–387.
Singh, M. (2012). Marketing Mix of 4P’S for Competitive Advantage. IOSR Journal of Business and Management, 3(6), 40–45. https://doi.org/10.9790/487X-036404510.1016/j.sbspro.2012.09.1201
Syapsan, S. (2019). The Effect of Service Quality, Innovation Towards Competitive Advantages and Sustainable Economic Growth: Marketing Mix Strategy as Mediating Variable. https://doi.org/10.1108/BIJ-10-2017-0280
Tang, Z.y. & Mesfin, H. (2020). Research on the Effect of Marketing Mix on the Competitive Advantage: A Study of Selected Small and Medium Enterprises in Bole Sub City, Addis Ababa, Ethiopia. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.71.1002
The Role Small Businesses will play in the Philippines’ Economic Recovery. (2021). https://business.inquirer.net/317553/how-will-small-businesses-recover-in-the-philippines
Thomas, L. (2020). Simple Random Sampling | Definition, Steps & Examples. https://www.scribbr.com/methodology/simple-random-sampling/#:~:text=Simple%20random%20sampling%20is%20a,possible%20of%20this%20random%20subset.
Ventures. (n.d.). https://www.merriam-webster.com/dictionary/venture
Vishwal, S. (2020). Understanding Place in Marketing Mix. Marketing 101. https://www.superheuristics.com/place-in-marketing-mix/
Winata, I. G. K. A., Sanjaya, N. M. W. S., & Astana, I. G. M. O., (2020). Entrepreneurship Orientation and Holistic Marketing Mix in Creating
Competitive Advantages Bumdes. https://jbhost.org/jbhost/index.php/jbhost/article/view/232
Weighted Mean: Formula: How to Find Weighted Mean. (n.d.). https://www.statisticshowto.com/probability-and-statistics/statistics-definitions/weighted-mean/ |