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DIYIP

Volume no. 2 | 2022/10/26
Issue no. 1


Title
ACCEPTABILITY OF FILIPINO STYLE JAPCHAE THROUGH THE USE OF BANANA FLOWERS TO THE TARGET CUSTOMERS IN BATANGAS AREA
Author
Shaira Marie P. Austria Portia Danielle B. Dimaculangan
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Abstract
This research entitled “Acceptability of Filipino Style Japchae Through the Use of Banana Flowers to the Target Customers in the Batangas Area.” The researchers aimed to ascertain the acceptability, in terms of taste, appearance and quality of the Filipino style japchae. The researchers assess data from the different literature and study present, mainly discussing the characteristics, differences and similarities as well as the benefits of the substitute ingredients present in the study, which is the banana flowers. The purpose of the study was to discover if using banana flowers as an alternative ingredient of Filipino-style japchae. the proposed product ingredient in the market, enabling the marketers to use the banana flowers instead of the original vegetables. Moreover, it tried to discover if there was a difference between the original and the elevated japchae with the texture, which made the customers interested in pursuing and acknowledging the product. This study utilized the use of a quasi-experimental design to determine. The researchers utilized the use of online survey- questionnaires to collect the data. The researchers selected 40 individuals who are fond of eating japchae residing in Batangas area as respondents of the study. They were selected through simple random sampling. The researchers concluded that the primary characteristics of banana flowers that can be used as substitutes to the different expensive vegetables as main ingredients of Filipino Style Japchae are tofu and camote tops. Thus, Filipino style Japchae using banana flowers is acceptable in terms of taste, appearance and quality and there is no significant difference between them. More so, suggestions are listed to enhance and improve the Filipino Style Japchae using banana flowers.
Keywords
Filipino-style japchae, banana flowers, customers, taste, quality quasi-experimental, marketers, customers
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