| Seeing the unseen has always been one of the most enthralling experiences for humans. These inventions, including the microscope, telescope, and x-ray, have given humans new ways to view the world. On the other hand, modern technological advancements have expanded the human being's ability to see, and one of those advancements is Augmented Reality (AR). This technology superimposes digital content on top of a live camera feed, causing it to appear to be a part of the physical world around the user. Currently, AR is applied to entertainment, advertising, social communications, and travel. Given the government's restrictions imposed due to the pandemic, the researchers thought of a creative way to entice the community to enroll in the University of Batangas, allowing the user to explore and experience the university campus without physically being present in the area. This study used developmental research, characterized as the systematic study of designing, executing, and analyzing instructional programs, procedures, and outcomes that fulfill internal consistency and effectiveness requirements. The researcher used Rapid Application Development (RAD), a methodology that prioritizes rapid prototyping and feedback over lengthy development and testing cycles. The study's first objective was achieved through this methodology, deliberate research, and collaboration with the Corporate Communications Office of the University of Batangas. The second objective was achieved through the development of the application which includes four main features: About UB, 360-degree virtual tour, college programs, and quizzes. An evaluation of the mobile app was conducted to assess its usability where most of the users agreed that the application met the software quality standard according to ISO 9126. Tara sa UB (AR-UB) Application lets users interactively tour and discover the University of Batangas through Augmented Reality technology. |
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