| This study aimed to examine the influence of color palettes on viewer assessment of
animated characters in the context of character design in the animation industry. A descriptive
research design was employed, collecting data through a survey administered to 80 12th-grade
senior high school students. Findings indicate that contrast, hues, saturation, and color symbolism
significantly impact viewer assessment. Color palettes affect personality, emotion, appeal, and
memorability of animated characters. However, no significant variation was found in the effects
of specific color palettes on viewer assessment. The study proposes practical techniques for
animators, including color theory, character trait research, and the use of limited palettes. This
research contributes to understanding color theory in character design and facilitates the creation
of visually appealing characters that effectively convey emotions and storytelling elements. |
| Achin, I., Bianus, A., Kamisin, A. (2021, November 1) Shape and Colour Analysis in Animated
Film Wheely (2018) Characters.
https://myjms.mohe.gov.my/index.php/ijares/article/view/16063/8339
Aguiar, A. R. R. (2020, April 30). The rebelliousness of the colors: a research on the chromatic
palette of the game Persona 5. teste.
https://periodicos.ufsc.br/index.php/teste/article/view/88371
Cooper, J., V. A. P. B. (2020, March 18). Colour Theory Research. Jasmine Cooper.
https://kcdd78689wordpress.wordpress.com/2020/03/16/colour-theory-research/
Creswell, J. W. (2017). Research design: Qualitative, quantitative, and mixed methods
approaches (4th ed.). Thousand Oaks, CA: Sage. https://fe.unj.ac.id/wp-
content/uploads/2019/08/Research-Design_Qualitative-Quantitative-and-Mixed-
Methods-Approaches.pdf
Eyf, E. (2022, November 28). Impact Of A Color Palette On A Character Design (Guidelines With
Examples). BuzzFlick. https://buzzflick.com/color-palette-theory-for-character-design/
Henderson, C. (2021). The Use of Shape and Color Theory in Interpreting Character Traits
(Doctoral dissertation, University of Missouri-Columbia).
https://mospace.umsystem.edu/xmlui/bitstream/handle/10355/85841/HendersonCurtisR
esearch.pdf?sequence=1&isAllowed=y
Kroll, N. (2022, July 12). The Psychology Of Color Grading & Its Emotional Impact. Noam Kroll.
https://noamkroll.com/the-psychology-of-color-grading-its-emotional-impact-on-your-
audience/
Matbouly, M. Y. (2020). Quantifying the unquantifiable: the color of cinematic lighting and its effect
on audience’s impressions towards the appearance of film characters. Current
Psychology, 1-22. https://link.springer.com/article/10.1007/s12144-020-00900-3
Nazanin. (2022, April 30). Colors in the World of Animations. Inside Colors.
https://colors.dopely.top/inside-colors/color-in-the-world-of-animations/?amp=1
Nieminen, M. (2017). Psychology in Character Design. Docero Brasil.
https://doceru.com/doc/18cencx
Ren, H. (2021, August 17). Study on Aesthetic Value of Color Art in Movie and TV Animation.
Atlantis Press. https://www.atlantis-press.com/proceedings/icadce-21/125960113
Schacker, M. (2018, October 15). The Psychology of Colour in Art and Animation. Max The Mutt.
https://maxthemutt.com/2018/06/26/the-psychology-of-colour-in-art-and-animation/
Tian, P. X., & Seo, G. (2019). Study on the design of game Horror character-Focused on the graft
design Method of creatures. 한국디지털콘텐츠학회 논문지, 20(2), 231-239.
http://journal.dcs.or.kr/xml/18435/18435.pdf |