| University of Batangas is in compliance with the mandate of law to promote quality education, take appropriate steps to ensure that education shall be accessible to all; and ensure and protect academic freedom for the continuing intellectual growth, the advancement of learning and research, the education of responsible and effective leadership, the education of high level professionals, and the enrichment of historical and cultural heritage.
This study aims to signify the expansion of scholarship grants, assistance and student services of University of Batangas in ensuring the accessibility of education to all as basis for developing a marketing strategy. The descriptive method presented in a qualitative term was employed in describing the phenomena under investigation. Findings of the study show that University of Batangas provides academic and non-academic scholarships to deserving students and even to the family members its faculty and employees. It also accepts outside scholarships such as corporation funded scholarships, government funded scholarships, industry- funded scholarships, and among others. To sustain a high-spirited, conducive learning environment, the University provides and extends students services to address the needs of their students to promote physical, psychological, social, intellectual and spiritual welfare. Moreso, the proposed marketing strategies when tried and carried out may serve as augmentation to the service provided by the institution to its students. Meanwhile, it has been recommended that funding must be increased to adequately address the target populations for enrollment and should be increased for promotion, including funding for research to be implemented that will assist in marketing effort of University of Batangas. The University faculty should conduct researches which will deal on the current trends and issues on academics and marketing strategies in education. Furthermore, they shall review the recruiting strategies employed in the University of Batangas and make necessary modification as needed and concentrate on promoting academic programs on the basis of reputation, high demand and enrollment flexibility |
Ansoff, I., Corporate Strategy. McGraw-Hill, Maidenhead. Bangladesh Bureau of Statistics, 1992
Bateson, J.E.G., Managing Services Marketing: Text and Reader, 3rd edition, Dryden Press, London, 1992
Kotler, Philip., Marketing Management. Analysis, Planning, Implementation and Control, 7th edition, Prentice Hall, 1991
Kotler, Philip., Marketing for Nonprofit Organizations, Englewood Cliffs, 1975
Levelock, C. H., Why Marketing needs to be different? In Donelly, JH
George WR editions. Marketing Services. American Marketing association, Chicago, 1981
Levelock, C. H., Services Marketing, Prentice hall, New Jersey, 1984
Levitt, T, Levitt on Marketing. Harvard Business Review, Boston, 1991
Tan, Crestita B. A Research Guide in Nursing Education. 3rd Ed. Philippines: Visual Print Enterprises, 2006.
Alazar-Clemena, Rose Marie, Higher Education Research in the Philippines; Policies, Practices, and Problems, Higher Education in Southeast Asia, UNESCO, 2006
Ditan, Arnold N., and Aguba, Jenny Rose, “Status of Lyceum of the Philippines Univesrity Customes Education: Basis for Strategic Marketing Plan, “Lyceum of the Philippines University, 2012
Global Education Digest 2006, UNESCO
Hogan, J. et. al., The Marketing Strategy Purpose Group Report, University of Michigan- Flint, June 2003
Matin, M. A., Education Economic Growth and oor Private Universities in Observer magazine, May 30, 2003.
University of Batangas Student Handbook
http://www.ukessays.com/essays/marketing/privateuniversities.php#ixzz2TE6MTVm9
http://www.ukessays.com/essays/marketing/privateuniversities.php#ixzz2TE6BdoDy
http://www.ukessays.com/essays/marketing/privateuniversities.php#ixzz2TE6Gqcbo
http:www.ched.gove.ph
http://www.centerforstrategicplanning.org/crib/sevenmarketing.htm
http://www.masterstudies.com/Schools_and_Universities/Get-theStudents-You-Want-Best-Marketing-Strategies-for-Universitiesand-Schools.html |