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Kalinangan Research Journal

Volume no. 17 | 2012/06
Issue no. 1


Title
Student Satisfaction Indicators that Influence Retention of College Students in University of Batangas
Author
Francia Yvette A. Magpantay, DBM-HM
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Abstract
The study sought to answer the main problem on student retention. The study used a descriptive method of research based on an examination of strategic planning process and the use of a case study approach because it involves the past, the present, and the future. Findings show that most important factor which helps on student retention is the cost of education. Respondents look for a university wherein they can get back the amount they paid for their tuition fee after graduation. It means that the amount they invested for their education should have a return of investment when they are already in the corporate world. This is also one reason that respondents also look for the academic reputation of the University which they rated 6 or important.
Keywords
student satisfaction, assessment, factor analysis, undergraduate business program, retention.
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